Yes, I offer business and design consulting!!
I started Petal and Fern when I was 23 years old with no experience, no money, no industry connections. Throughout the last 10 years I have had to learn and grow in many ways, including navigating major world changes like COVID or natural disasters. There were times that I felt so alone and thought “How am i going to get through this?”
In those beginning years, it would have been so helpful for me to have had a resource and someone who had been in the industry for a while to ask both simple and more complex questions to.
“How much should I charge for this installation?”
“How do I form connections with wedding planners and venues?”
“What are the mechanics for this arrangement?”
“How do I land higher budget weddings?”
“How do I attract my ideal client?”
If you’d like to navigate the world of wedding floral design with expert guidance and industry insight, I provide consultation services for people like you!
For florists looking to elevate their craft and grow their business, our Floral Business Consulting provides a comprehensive 3-month mentorship, covering everything from branding and pricing to client experience and large-scale installations. With years of experience in luxury wedding florals, we’re here to help you avoid costly mistakes, streamline your workflow, and create stunning floral designs with confidence. Let’s bring your floral vision to life.
Floral Business Mentorship:
Starting a luxury wedding floral business can feel overwhelming. There’s so much to learn! From installation mechanics, floral ordering, and pricing strategies to building a team, mastering floral recipes, and marketing your brand, the list is endless. And beyond the logistics, the personal challenges of imposter syndrome and self-doubt are real. We’ve all been there.
When I started Petal and Fern, I had zero floral experience, no budget, no social media following, and no roadmap for running a successful business. I had to learn everything the hard way. Despite the challenges, my business thrived. In just two years, I went from designing a handful of weddings to booking 30+ weddings annually, building a dream team, being featured in top publications, and consistently attracting my ideal clients. Most importantly, I created a business that allows me to live life on my terms.
Now, I’m here to help you do the same. My floral business mentorship is designed to be your no-gatekeeping, step-by-step guide to building a profitable and fulfilling floral career. Whether you need one-time guidance for a DIY wedding or an in-depth 3-month mentorship program, I’m here to provide expert insight, personalized strategies, and the support you need to grow with confidence. Let’s build your dream floral business together—[inquire today! →]
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Samantha's story
“Brittany is an inspired floral designer and business coach. I’m thrilled that I have had the opportunity to work with her this last year. She is brilliant with her marketing ideas and business tips. In my first year of business I went from $0-$60k and in 2023 I’m projected to double my income. I could not have done that without the insight Brittany provided during our coaching calls. I worked with a few other coaches early on but felt like a money making opportunity instead of a coaching client. Brittany is honest, relatable, and genuinely cares about my success as a wedding florist. She has the insight to see your strengths,teaching you to capitalize on that energy, and provide resources for your weaknesses. She is worth every penny and I can’t recommend her enough!”
Oh and an update on Samantha… She actually TRIPLED her income in 2023!!!
power hour CALLS
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Not ready for a long-term commitment but need expert guidance? Petal and Fern offers à la carte Power Hour coaching calls, designed to provide targeted support for wedding florists and floral entrepreneurs. These sessions are perfect for getting expert insights on marketing strategies, floral mechanics, pricing, ordering, and more—all tailored to your specific needs. While a comprehensive mentorship provides deeper, long-term growth, a Power Hour call is the perfect way to gain clarity, troubleshoot challenges, and take actionable steps toward your goals. Book your session today and start building the floral business you’ve been dreaming of!
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We have three choices:
1 hour call: $250
90 minute call: $325
2 x 90 minute calls: $600
